This Hewlett-Packard product line was created from the ground up by be (design agency). It was a featured story in Communication Arts Exhibit Online in which I was credited as a contributor.
This brochure mailer was designed to promote the benefits of HP’s eliptica toner for Xerox copiers. It included metallic inks, custom die-cut, and perforated reference card.
Supported packaging and print materials, including an extensive library of technical Illustrations.
Interactive Identity and Messaging guidelines reinforced the brand for worldwide distribution.